Jaywing adds global telco Circles.Life to its industry challenger portfolio

By Jaywing

Data science led digital marketing company Jaywing has won the SEO Account for Asia’s first fully digital telco, Circles.Life, in both Australia and Singapore.

Circles.Life has enlisted Jaywing’s help to expand on the success by entering into the Australian market in September 2019. Circles.Life stormed into the market, daring Australians to actually like their telco.

They’ve put their money where their mouth is with straight-forward pricing and flexible plans for $28/ 20GB and unlimited talk and text with no long-term contracts – making telco more likeable than hateable.

Leaning on the brand’s disruptive market values and unique approach, Jaywing will create data-led SEO strategies that play hand-in-hand with these values, including the use of creative content to drive better SEO performance.

Commenting on the appointment, Jaywing’s Managing Director Tom Geekie said, ‘’We couldn’t be happier to partner with another challenger brand, building on our successes for the likes of Athena Home Loans. Since Circles.Life entered the market, it has revolutionised the telco space with its flexible mobile plans, smooth digital process and a strong focus on customer experience. We love to work with bold, ambitious, challenger brands and we can’t wait to get started on helping Circles.Life shake up the digital telco industry.’’

Christine Yoon, Circles.Life Australia’s Head of Marketing said, ‘’We are delighted to be working with Jaywing to make telco more likeable than hateable in Australia. Jaywing’s data offering and unique portfolio of challenger brands really caught our attention. We think our digital platform and unique flexible offering stand out from the crowd, and we look forward to our continued growth in the country.”


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