Transforming data into value
At Jaywing, one in 10 of our people globally is a heavyweight data scientist, educated at top universities and with years of practical experience. Which is why data science is truly at the heart of what we do.
We also work with Imperial College London’s Data Science Institute, Oxford University and the University of Leeds on ground-breaking research, product development and teaching a new generation of data scientists.
- Attribution modelling
- Single customer view
- Conversion rate optimisation
- Bespoke end-to-end analytics, tracking and reporting
- Profiling, modelling, segmentation
- Multivariate testing
- Affiliate strategy and benchmarking
- Training and consultancy
- Jaywing Intelligence product suite
Data without science has no meaning
One of the greatest opportunities marketers have today is the sheer volume of data available to them. Harnessing the power of this information and turning it into insights, forecasts and decisions is the holy grail that can deliver true competitive advantage. It’s also one of the most challenging things to achieve. The good news is that we have plenty of experience in doing just that.
Data is at the heart of new world business thinking
From attribution to optimisation, we keep an eye on the purse strings and make sure our clients are getting the best out of their budget. We create data action plans to harvest the data needed and provide advice and training on what can be done with that data.
When it comes to creating campaigns, we use a range of techniques, including, targeting models, multivariate testing methodologies and conversion rate optimisation techniques to ensure the best possible performance. What’s more, we help to join the dots and integrate end-to-end systems. From Google Analytics to Salesforce and call tracking, our custom designed systems and reports reveal a full, real-time, cross-channel picture. And if you need training or consultancy, we can do that too.