The right tool for the job
Our tools, your tools, any tools. If it’s the best for the job, that’s what counts. Along with our in-house developed optimisation, tracking and reporting tools we are hands on with all leading third party bid, analytics and campaign management tools. Importantly we use them to improve performance and real time optimisations, running models and data combinations a human, or even teams of them, simply cannot. That’s because we’re focused on maximising returns, rather than saving time or cutting corners.
- Tool agnostic
- Integration specialists
- Aggregation across multiple data sources
- Bespoke reporting
- Multi-component monitoring
With plenty of experience in all leading platforms and a host of in-house tools, we select the right tool for the job from the myriad available, many unique to us in Australia. If we can’t find it, we build it.
Plus, we’ve a rich heritage in data and technology integration, right across the marketing process and lifecycle, including with third parties. So if you have Salesforce, that’s fine. But if it’s freshdesk or infusionsoft, that’s good too.
We’ve a range of tools and mathematical techniques that ensure every last drop of opportunity is squeezed from ad spend. From ad copy testing to search queries, relevant keyword expansion to bidding, reacting to competitors or user behaviour, product feed data (on which we optimse based on age of stock and seasonality) , budget management and more.
So much time can be spent on reporting that simply isn’t that useful and we don’t believe in that. We automate reporting and attribution modeling using APIs and other data feeds so that our analysts spend more of their time providing insight, analysing results and interpreting what needs to be done, whether it be more of, less of, or differently. That means our clients receive transparent, bespoke reporting in the format they want, when they want it. All reporting is focused on a client’s own metrics and goals, delivering key insights, competitor analysis, performance measurement and ongoing actions.
Being on the ball is essential to performance. So our monitoring systems are set up and integrated to ensure anything we ought to know about, we do. Immediately. Whether that’s as dramatic as an account outage, spotting opportunities in impressions spikes or 404s, we are always first to know. What’s more, we’ll always spot unusual patterns in our reporting, whether good or bad, and work out what to do about it.