Everything we do is grounded
in data science
We use data and analytics to drive performance in moments that matter.
With the track record to prove it, every creative detail or technical tweak is motivated by optimising results.
Based in facts, not assumptions
Our approach is first and foremost analytical.
Data science is at the heart of everything we do, from brand development and creative to leading edge search marketing and media buying. Our tools and platforms are driven by data science and embedded with artificial intelligence and machine learning algorithms.
We use data science to understand our clients’ business, audiences and operating context to execute marketing that is driven by performance and results. With return on investment and KPIs core to our focus, technical innovation, great design and creative flair add the layers to ensure we deliver on every front.
The power of collaboration
If data science is our first love, collaboration is hot on its heels in our affections. Marketing is complicated these days with all manner of different operating models and technology in the mix. Which is why we like nothing better than working with each other across our specialist disciplines as well as with other agencies and our clients to deliver the very best outcomes.
Our approach is one of constant learning and always being open to new ideas, working relationships and being part of the action. Defining, refining and delivering as part of the team, whatever shape it may take.
Pioneering in our field
Our data science obsession means we are constantly looking for new ways to innovate in data science, developing technology as part of our Jaywing Intelligence suite, that frees marketers to think, not do.
That’s why we’ve also forged partnerships with the likes of the Data Science Institute at Imperial College London. We’re supporting a program to understand why people respond the way they do to marketing. Using advanced neuroscience techniques, we’re applying advanced technologies to learn why consumers make the decisions they do and which brain areas are responsible so that we can integrate this learning into the marketing and advertising design process.