About the role
The Senior Digital Strategist will have overall responsibility for a portfolio of multi-service clients’ strategy and results. The candidate will be required to understand each client's business needs and work with them to build digital strategies and marketing approaches to help them achieve their objectives. While working with a team of channel specialists, you will be responsible for client’s digital growth and overall satisfaction
Key responsibilities
- Partner with stakeholders to design, implement, and execute impactful multi-channel digital campaigns
- Work with clients across Social Media Content Strategy, SEO, Google Analytics and Paid Advertising to optimise performance
- To act as the main point of contact for several key clients, helping to consultant on, develop and communicate work plans
- Foster and grow relationships with diverse internal and external stakeholders
- Clearly communicate complex strategy and campaign results
- Identify new opportunities for digital/social innovation, enforce processes, provide quality assurance and implement best practices across all engagements
- Manage digital strategy, execution, measurement and optimization of large campaigns
- Integrate digital initiatives across multiple platforms and channels
- Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated digital strategies across bottom, mid and top of funnel
- Collaborate with and mentor team members with a focus on strategic insights, digital content creation, platform and community management, analytics and reporting
Key relationships
- Head of Digital Strategy
- Head of Client Services
- Head of SEO, Paid Media & SEO
Knowledge & Experience ·
- Minimum tertiary education preferred, but not required
- Minimum 7 years' experience in digital marketing
- Strong competency and experience in creating omni-channel digital marketing campaigns
- Strong knowledge (ideally working) of some, if not all channels; paid search, paid social, programmatic, SEO, CRO, content marketing and email marketing
- Experience in Google Analytics and/or other analytics-based tools
- Strong commercial acumen and have a real passion for data
- A proven track record in finding efficiencies with spend and reducing fees
- Experience in both lead generation and e-commerce highly regarded
- Experience in areas such as CRM, Marketing Automation, CDP, Brand/Campaign Strategy, PR, UX, User Research, Media Planning or other media channels is beneficial, but not required
Behavioural competencies
- Ability to influence, motivate and collaborate with staff at all levels of the organization
- Ability to manage multiple projects, deliverables, deadlines, detail and relationships at the same time
- Strong listening skills and solution orientated
- Proactive and highly self-motivated
- Passion for delivering new ways of thinking and challenging the norm
- Strong communications and presentation skills in meetings and client workshops
- Ability to build long standing relationships with clients
- Positive attitude and a can-do approach
- Thrives in a fast paced environment
- Calm and tactful under pressure, able to juggle many tasks at once
- Strong leadership skills
- Ability to communicate clearly with clients from different cultural backgrounds
- The ability to clearly communicate complex strategy and campaign results
- Ability to learn and adapt to new technologies and trends
- Strong analytics skills
What's in it for you?
- Opportunity to work with awesome brands across different industries
- Be part of a fun and energetic team with regular company wide events
- Hybrid working model
- Opportunity to work from our UK offices or another overseas location for up to 8 weeks per year
- Awesome Barangaroo workspace if you like office work. With table tennis, a cinema room, a massive balcony and bbq
- Weekly team sport competitions!
- Extensive training opportunities across our many services to develop as a professional in the digital space.
- Bi-annual performance reviews to track growth and development
At Jaywing we are committed to building an inclusive and diverse culture, so if you’re doubting whether to apply for this role because you don’t meet every single requirement, we encourage you to still do so, there may be other opportunities with us where you are in fact the perfect candidate.