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28 August 2020 / News

Fashion retailer, Princess Polly appoints Jaywing to drive global expansion


Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever growing eCommerce portfolio.

The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, with further plans to expand globally later in the year.

Having launched online in Australia in 2010, Princess Polly has grown substantially and taken the independent fashion industry by storm to become a favourite among fashion-forward Aussies. Much of the success has been driven by the unique no photoshop policy, extensive range of popular brands, ethical & sustainable standards and fierce competitiveness.

Commenting on the appointment, Jaywing’s Managing Director Tom Geekie said: ‘’Amidst all the COVID-19 chaos it is very pleasing to see this kind of Australian success story and we are thrilled to take on such a thriving brand as Princess Polly.”

The win expands Jaywing’s portfolio of over 20 global ecommerce clients, including Royal Doulton, Waterford Crystal, Wedgwood, Billabong and Quiksilver to name a few.

“We have a proven track record with eCommerce clients and our recent wins in competitive markets like Princess Polly’s, reflect our speciality in managing large accounts and a deep understanding of SEO. We understand Princess Polly’s fast-growing business in a competitive space, and we’re looking forward to driving the brand’s online success”

Kim Zorn, Princess Polly’s Digital Marketing Manager said: “Jaywing’s efforts in understanding our brand and needs and their experience with Shopify were a key part of our decision to bring them on board as our digital partner for this expansion. We chose Jaywing because of their expertise in data-driven attribution and their experience with eCommerce clients. We’re looking forward to growing our online presence in Australia and the US with their help.”