Jaywing, an award winning performance media and marketing agency, has been tasked with driving sales and new customers for Crocs and delivering enhanced return on marketing spend.
Crocs Inc. brands include Crocs and HEYDUDE, with its products sold in more than 85 countries through wholesale and direct-to-consumer channels. Since launching in 2002 more than 850 million pairs of shoes have been sold globally, with annual sales of US$2.3 billion making it one of the world’s 10 largest non-athletic footwear brands.
Raimundo Campbell, commercial director of Jaywing, added: “Crocs is an iconic brand with a global reach and we are honoured to have been chosen as their strategic partner for these key markets. We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore."
Crocs is the latest major win for Jaywing and comes after it was appointed by Future Super for paid media strategy and execution, and The a2 Milk Company to lead SEO and to amplify digital content and PR across its suite of platforms.
The Sydney-based agency, which was recently took out Direct Response/Performance Agency of the Year in Australia; and Best Large Integrated Agency at the APAC Search Awards, also works with Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal and Lyres.