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27 September 2016 / News

Jaywing appointed to Campos digital strategy brief


Digital marketing agency, Digital Massive, recently acquired by UK plc Jaywing, today announces it has been appointed by iconic specialty coffee roaster, Campos Coffee, to help drive its digital strategy.

Digital Massive will be executing Campos’ multi-channel digital marketing strategy across a range of markets nationally.

The agency’s brief is wide-ranging, encompassing analytics, content and SEO for all of Campos Coffee’s markets, bringing the Campos Coffee brand to life and reaching its target audience using a multitude of techniques.

Tom Geekie, Director, Digital Massive commented, “Campos is leading the charge in Australia’s globally renowned quality coffee obsessed market. It’s ethos of sustainability, integrity and authenticity chimed strongly for us and we’re delighted they chose us to help bring those brand messages and initiatives to life for a brand loved by connoisseurs, cultured corporates and quality-valuing everyday people alike.”

James McInnes, Digital Marketing Manager, Campos Coffee added, “One of the things that impressed us most about Digital Massive is the care they have shown toward our brand, along with a number of innovative initiatives that we believe will propel our message of quality coffee cultivated by good. The team is a pleasure to work with, commercially focused, agile in their thinking and has all of the necessary digital skills to execute what promises to be an exciting and far-reaching campaign. We’re very much looking forward to working with them!”