Hopkinson joins Jaywing after more than seven years at performance marketing and media agency, Direct Response Media, where she started out as a media planner buyer before rising to become general manager.
As the lines between media channels become increasingly blurred, Hopkinson will oversee the planning, implementation and optimisation of performance marketing and media campaigns, for the agency’s growing portfolio of clients which includes the recent wins of Myer, New Balance, Cashrewards and Crocs. In addition, as Jaywing expands operations above the line, she will manage planning for the increased media channels the agency operates in.
Tom Geekie, Jaywing CEO said: “Our integrated approach to digital performance has been gaining significant traction while driving results for our client partners. Lily brings additional capability in how we deliver truly channel agnostic solutions that maximise returns on clients investments. She is an absolute gun who has hit the ground running and we are delighted to welcome her to Jaywing.”
Hopkinson added: “As performance marketing continues to evolve, Jaywing recognises that data-driven precision and creativity can drive impactful performance strategies that elevate brands, attract new customers and drive sales.
"I'm so grateful for the opportunity to join the Jaywing team, who have an incredible reputation in the performance media space. Over the past seven years I've experienced first hand their capabilities in delivering record results for clients, whilst ensuring full transparency, both of which I've always been passionate about.”
Jaywing was recently appointed by The a2 Milk Company to lead SEO and to amplify digital content and PR across its suite of platforms. Other clients include Athena, Myer, Crocs, Princess Polly, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal and Lyres.