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31 July 2023 / News

Jaywing wins Cashrewards' SEO after competitive pitch


Australian cashback platform Cashrewards has appointed data, creative and performance marketing agency Jaywing for organic search engine optimisation, content and link acquisition following a three-way pitch.

Cashrewards enables its 1.9 million members to browse brands and offers and receive cashback when they shop online or in-store from more than 2,000 merchant partners including Apple, Myer, Adidas, Bonds, Target and The Iconic.

Jaywing will reinvigorate and optimise Cashrewards' SEO, scale its acquisition and retention efforts while reducing the reliance on paid acquisition, and develop content and provide mobile app optimisation.

Mitchell Steep, growth lead at Cashrewards, said his company has ambitious plans to maintain its lead in the cashback category and a key element of that is supercharging our SEO and content.

"Jaywing demonstrated a clear understanding of our objectives and presented solutions that will deliver for the business. Their experience in working with major retail brands including Myer, New Balance and Athena Home Loans and deep UX capabilities were the key reasons why we appointed them," Steep said.

"We’re delighted to welcome Jaywing to the Cashrewards agency village, joining Poem who look after PR, brand amplification and social strategy and Zenith Media, who manage our media strategy and planning."

Rai Campbell, commercial director at Jaywing, said the cashback category is growing rapidly, up 20 percent year on year, but market penetration in Australia remains in single figures compared to other countries such as the US and UK.

"The potential to attract new members to Cashrewards is significant and with a clear strategic vision and roadmap of success, we look forward to working with the team to deliver on their ambitious plans," Campbell said.