A machine that will know more about humans than ever before, individually and collectively. Tom explains how this pretty much changes everything.
Marketing will be hyper-personalised and hyper-responsive, marketing opportunities will appear in places they didn’t previously, commercial models will be different, brand will be more important than ever, but not in the same way as before, as niche overtakes mass in terms of both marketing and product.
Going forward, brand and performance have to work hand-in-hand in an ever more complex network. Are you ready for the AI revolution?
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