Data, creative and performance marketing agency Jaywing has been appointed by New Balance, one of the world’s major sports footwear and apparel brands, to drive customer growth across Australia and New Zealand following a competitive pitch.
Jaywing will manage paid search, social, analytics and email, as well as provide creative support for New Balance’s extensive range of sneakers and sports clothing.
Jonathan Clark, international retail director from New Balance said: “With ambitious growth goals, we wanted a digital marketing partner that has a strong strategic focus backed with a deep understanding of audience and data. Jaywing presented us with clear opportunities on how to achieve our targets and we are closely culturally aligned. We look forward to working with them to drive our e-Commerce plans.”
Raimundo Campbell, commercial director of Jaywing and Frank Digital added: “We are delighted to welcome New Balance to Jaywing’s portfolio of leading global e-commerce brands. It’s a recognition of the depth of talent and breadth of expertise we have in the agency that we continue to attract major Australian and international brands to Jaywing, and we’re looking forward to delivering on New Balance’s ambitious performance media plans.”
The appointment by New Balance follows the integration of Jaywing and user experience agency Frank Digital earlier this year with a unified leadership structure under CEO Tom Geekie, and head of digital strategy Ed Raine. In April Campbell was appointed into the newly created role of commercial director, to drive new business across the integrated agencies.