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Fashionably Optimised

Growing revenue from organic search by 58%

A global strategy for a fast-growing brand

Princess Polly launched in Australia in 2010 and has since become an independent fashion success story with their launch in the USA not long after. To ensure their international SEO strategy would leverage their brand’s success, Princess Polly approached us to perform research, provide recommendations, and implement successful technical, content, and off-page SEO strategies on a global scale.

Delivering quick results with SEO

+ 13%

increase sessions

+ 38%

increase transactions


Increase in revenue

Jaywing’s efforts in understanding our brand and needs and their experience with Shopify were a key part of our decision to bring them on board as our digital partner for this expansion. We chose Jaywing because of their expertise in data-driven attribution and their experience with eCommerce clients.

Kim Zorn Head of performance