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We're one of the first companies in the world to bring to the market an AI-powered PPC management platform. 

Decision was created due to our experience with the limitations and frustrations of other bid-management tools. Our unique product is an AI media buying and pricing strategy engine; primarily designed to optimise itself in real-time to manage paid media spend that delivers more leads or sales for less.


See how Decision works

Why Decision is unique

  • Optimises PPC advertising for lead generation or e-commerce websites
  • Manages a high-volume of product SKUs
  • Continually learns and optimises bid management based on data
  • Identifies cross-sell opportunities
  • Informs Conversion Rate Optimisation (CRO)
  • Continually tests new landing pages 
  • Automatically writes and tests PPC and copy variants 
  • Optimises across paid and organic for best blended performance 
  • Can automatically set pricing based on market conditions and commercial criteria

Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino’s markets across the globe.”

Karl Boyce Head of Digital & CRM, Domino's UK & Ireland

Decision can help

Decision can solve your challenges if you're thinking:

  • "I need to increase sales and decrease PPC spend"
  • "How can I manage PPC for all my SKUs?"
  • "Should I be bidding on brand terms?"
  • "How can I gain insight on my competitors?"
  • "I need to increase quality leads for the sales team"