We're one of the first companies in the world to bring to the market an AI-powered PPC management platform. 

Decision was created due to our experience with the limitations and frustrations of other bid-management tools. Our unique product is an AI media buying and pricing strategy engine; primarily designed to optimise itself in real-time to manage paid media spend that delivers more leads or sales for less.

Why Decision is unique

• Optimises PPC advertising for lead generation or e-commerce websites
• Manages a high-volume of product SKUs
• Continually learns and optimises bid management based on data
• Identifies cross-sell opportunities
• Informs Conversion Rate Optimisation (CRO)
• Continually tests new landing pages 
• Automatically writes and tests PPC and copy variants 
• Optimises across paid and organic for best blended performance 
• Can automatically set pricing based on market conditions and commercial criteria

Decision can help

Decision can solve your challenges if you're thinking:

• "I need to increase sales and decrease PPC spend"
• "How can I manage PPC for all my SKUs?"
• "Should I be bidding on brand terms?"
• "How can I gain insight on my competitors?"
• "I need to increase quality leads for the sales team"