Predicting peckishness

Jaywing has reinvented Domino’s PPC strategy with a new approach to targeting using Decision, our sophisticated AI-powered PPC management platform. Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. Our work has enabled Domino’s to grow perceived quiet periods and maximise peak ordering times, implementing changes that have reduced the brand’s cost per sale while increasing sales volume.