A smaller screen and ‘on the go’ attention span means the mobile consumer is different. It’s simply not enough to make existing ads mobile-optimised. That’s where we come in.
- Bespoke mobile bidding
- Powerful mobile creative
- All mobile media
- In-feed advertising
- Cross-device tracking
- In-Store tracking.
- Local advertising.
- Optimisation to voice search keywords.
- Cross device remarketing and targeting.
- Click to message extensions.
- Call tracking.
Mobile is here to stay
We love our smartphones in Australia and are among the world’s leading exponents of our pocket friends. People search more using their mobile than on other devices and especially when they’re on the go. They want immediate, local and detailed information. So it’s no surprise that well placed geo-targeted campaigns can have a dramatic effect on footfall. Similarly price comparisons while in-store can deliver a neatly poached customer from a competitor. That’s why we work across PPC and search, display advertising, social and rich media, all specifically for mobile.
What’s more, mobile behaviour is driving programmatic media spend. And if you’re not in the programmatic game, you may soon not be in the game at all. With so many opportunities to get granular and targeted, we’ve built a reputation for intelligent targeting strategies, ensuring ROI is a constant focus as we use data to understand exactly how consumers move through their journey. That means placing the right kind of advertising, with the right message, at the right time, in the right format and channel on the device people like to use most for the job in hand, at that precise point in time.
Amplify with multi-screen strategies
What’s more, mobile advertising can amplify other forms of online and offline advertising. A considered multi screen strategy that serves a user a mobile banner or ad at the same time a consumer is viewing your ad on the TV, gives brands the power to own both screens for those crucial few seconds.
This is no pipe dream, the technology is already in use. If you’re not using it, maybe your competitors are?