VWO has entered into a strategic partnership with Jaywing Australia, a data science-led search and online media agency to drive CRO strategy for users of VWO, the world-leading experimentation platform in the APAC region.
As part of this partnership, Jaywing will collaborate with VWO to implement a full CRO program for the brands that use the VWO platform and help them improve user experience and conversion rate.
Through this partnership, Jaywing aims to increase the awareness of its successful CRO program specialising in experimentation, split testing, and personalisation, and work with great brands across the APAC region. They also look forward to maximising the potential of the VWO platform to improve the conversion rates of these brands and become integral partners of the VWO marketing team.
Speaking about the APAC region, Jake Gaw, Senior Conversion Strategist at Jaywing says, "While the CRO and UX landscape in APAC has been moving at a rapid rate, it is still generally under-invested in when compared to other channels and regions. That said, we expect the trend of rising media costs and greater competition for customers to continue, which therefore places more importance on converting the traffic you attract."
VWO's powerful experimentation platform in association with Jaywing's full CRO program will help APAC brands improve their conversion rates and multiple metrics within the funnel of a brand's user journey. Jaywing was founded with a vision to promote to every organisation the importance of developing a "Culture of Experimentation", where there is a will to question, challenge, innovate, and constantly find better ways to do things. Partnering with VWO is a step closer to this vision.
"VWO is a leading platform that benefits new and existing CRO programs for brands. Their platform allows for fast, dynamic, and simple testing as well as provides the tools for developers to build out more complex AB tests. VWO is forever developing the options for add-ons, they have on the platform, to allow for more complex testing opportunities such as personalisation. Finally, we value Customer Support and opportunities to collaborate with their CRO specialists which are often unavailable at many competitor solutions. Many of our best test outcomes have come from working together with the VWO team, bringing together our expertise", said Jake.
In APAC, Jaywing expects this partnership to add immense value to the CRO landscape. In the words of Jake, "Testing and Conversion Rate Optimisation has been gaining huge traction in APAC in recent years, with many businesses and organisations becoming aware of the commercial impacts it can have on their businesses. Whether just getting started on a CRO journey, or an established leader in digital experimentation, our team is well positioned to help. Our holistic suite of research and optimisation solutions, paired with an in-depth knowledge of the VWO platform enables us to deliver results efficiently and quickly."