In fact, over 86% of consumers say they’ve changed their buying behaviour in just a few weeks. It’s catapulting the sector into uncharted territory. And making the majority of retailers, who have their doors temporarily closed, feel further away from their customers than ever before.
As the context and pattern of consumers' lives are changing so rapidly, how can retailers get a clear view of movements at a customer, product and societal level? How will they maintain trust in their brand, products and services? How can they hold on to their most valuable and loyal customers? How are they resetting expectations for today? And how will they recover the customer experience in the future?
Data. That's how.
In our latest guide for retailers, we look at the current situation, its impact and their ability to respond.