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Campaigns that work(out)

Increasing member sign-up rates by 80%

Placing the nation’s health in the spotlight

In a crowded fitness marketplace, Anytime Fitness approached us seeking to reposition themselves in the Australian market with a bolder, more confident brand that successfully communicated their advocacy for health and fitness within Australia. With a new, relatable visual identity, carefully planned promotional activities, and integrated campaign strategies that combined the skills and talents of our teams across SEO, PPC, and Creative, Anytime Fitness was able to achieve outstanding online results that significantly improved join-up rates while creating a movement that would challenge Australia’s attitudes towards health and wellness.

Increasing visibility, sessions, and conversions with SEO, PPC and Creative


Year-on-year increase in join up rates


Increase in member movement