Reinventing Domino's PPC strategy
Jaywing has reinvented Domino’s PPC strategy with a new approach to targeting using Decision, our sophisticated AI-powered PPC management platform. Decision is programmed to implement the most effective strategy using a variety of data sources without human bias to ensure the right keywords are considered based on search activity. Our work has enabled Domino’s to grow perceived quiet periods and maximise peak ordering times, implementing changes that have reduced the brand’s cost per sale while increasing sales volume.
Providing multivariate tests at scale, 24/7
highest hourly revenue growth
rise in PPC orders during 2018
reduction in media spend
Our partnership with Jaywing has meant that within PPC, our UK team are outperforming all Domino’s markets across the globe.”
Data & Performance Marketing
PPC Campaign of the Year & Best use of Data
Search Campaign of the Year
Best Application of Tech (Retail)
Search Marketing
